ANALYSIS OF THE INFLUENCE OF DIGITAL INNOVATION ON COOPERATIVE PERFORMANCE IN THE ERA OF INDUSTRIAL TRANSFORMATION 4.0: CASE STUDY ON AGRICULTURAL COOPERATIVES IN INDONESIA

Abstract

Objective of the study: This is to analyze the influence of digital innovation on the performance of agricultural cooperatives in Indonesia within the context of Industry 4.0 transformation. The methods used are a qualitative approach with case studies of several agricultural cooperatives that have adopted digital technology. Data is collected through in-depth interviews, observations, and document analysis. Research results show that the adoption of digital innovation, particularly Internet of Things (IoT) technology and management applications, significantly increases operational efficiency, productivity, and member satisfaction in cooperatives. These findings confirm that digital innovation is a key factor in enhancing the competitive power of agricultural cooperatives. The conclusion of the study is that to maximize the benefits of technology, cooperatives need to allocate more resources for digital training and infrastructure development. The implications of the study are important for decisionmakers and cooperative management in designing a supportive digital transformation strategy to enhance performance and sustainability of cooperatives in the Industry 4.0 era.